OUR PORTFOLIO OF SUCCESS
K Squared has worked with a wide variety of clients, with needs ranging from basic consultation to full-service, year-long campaign development, management, and plan execution. Take a peek at some of the work we’ve done…
ATHLETIX
Our work with this massive premier multi-sport training facility began while they were still under construction. Located in Columbiana, OH, the 45,000 sq. foot+ complex has become a destination location for Athletes in every phase of their life and training. We had the honor of working alongside their team to develop their Branding, Pre-Launch and Launch strategy/execution, Strategic Sponsorships, Public Relations, and General Marketing Mix.
Scope of Work
- Worked alongside the Athletix team to develop branding guidelines, taglines, internal copy, external copy, etc.
- Worked with iSynergy team to develop dynamic website that was compatible with mobile app and software
- Developed all web copy, print copy, social media copy (pre-launch and launch)
- Consulted on various revenue streams and developed micro-marketing plans and strategies
- Created Media/VIP Pre-Launch events
- Created targeted Pre-Launch and Launch micro-marketing & sales strategies to acquire clients and advertisers
- Created Strategic Sponsorship packages
- Created external and internal mass communication pieces and general strategy
- Pre-Launch, Launch, and General Public Relations plans (created press releases, created media days, created press kits, talking points, etc.)
- Consulted on General Marketing Plan
School District Public Relations and Marketing Specialists
Local school districts have a distinct need for robust integrated communication plans which include creative social media marketing, internal messaging, community outreach and public relations. School districts have a multitude of stories to tell, important information to disseminate, and messaging to assess and assemble; we help with all of it!
Scope of Work
- Collaborate with districts on general PR/Communications Strategies and district messaging to parents, community and media.
- Write and distribute press releases, district communications, and newsletters when applicable
- Build and maintain relationships with media outlets, including pitching stories to media and coordinating coverage
- Attend district administration/board of education meetings when necessary
- Develop and strategize marketing plans for school events, hiring needs, and/or school fundraisers
- Pitch video series and story ideas to districts to promote student achievement and teachers
- Social Media Management: create monthly content calendar with at least 3 posts per week. Content will include creative videos and pictures of school day events and classroom activities.
- Deploy special content to website when applicable
- Strong organizational skills allowing for urgent communication updates to be made remotely
MEGA BARRE YOUNGSTOWN
Our personal passions for Fitness collided with our profession when we had the opportunity to work with this incredible duo & their beautiful fitness studio. Co-owners Laura and Erica enlisted our services to assist them in streamlining and developing monthly promotions and initiatives to retain and grow their clientele.
Scope of Work
- Created monthly promotions and strategy to retain and grow clientele
- Presented and assisted with executing Public Relations and Community Engagement opportunities
- Created content calendars (and copy) to support each month’s promotion
- Advised on General Marketing Plan
- Hosted monthly meetings to goal set and consult
MERIDIAN HEALTHCARE FOUNDATION
We were subcontracted by iSynergy to strategize and execute a full Public Relations Plan as a component of their foundation’s launch event.
Scope of Work
- Created Pre-Event and In-Event Full Public Relations Plan to support the foundation’s unique launch-event
- Developed EPKs (including Press Releases, Artist bios, photos, talking points, etc.)
- Created Localized and National Press Releases
- Secured and coordinated live shots, packages, long-format stories, etc.
- Met with clients to consult on mock-media interviews
UNITED WAY OF YOUNGSTOWN
Our work with this incredible organization is full-service for a special annual campaign. The United Way of Youngstown and the Mahoning Valley contracted us to strategize, organize, execute, and manage their annual campaign to celebrate their centennial year.
Scope of Work
- Consult on overall campaign vision, theme, and purpose
- Cultivate creative concept of the campaign including slogan, theme, and initiatives
- Strategize campaign goals and calls to action
- Identify tactics to execute campaign goals
- Project campaign budget, including a breakdown for ad buys, creative services, and collateral production
- Create an annual traditional marketing campaign inclusive of various media: Television, Print, Digital, Social, Website
- Manage request-for-proposal process, connecting client with the best creative partners to execute creation of campaign assets (TV commercial production, print ad creation, digital ad messaging and creation, and social media content)
- Advocate and act as official liaison between media and creative partner representatives
- Plot, execute, and manage annual traditional media buy (leveraging and optimizing the buys for additional promotional value through the campaign)
- Develop campaign sponsorship overall strategy
- Create dynamic sponsorship packages at different investment levels to meet overall sponsorship fundraising goal. Additionally, outfit each sponsorship package with unique marketing inventory cohesive with the entire campaign.
- Produce comprehensive promotion schedule to satisfy specific campaign goals/initiatives, including: Third Party Promotions, Special Event Promotions, Marketing-for-a-Cause Promotions
- Launch strategy for quarterly special campaign events
- Assist in managing campaign budget
- Oversee and manage the execution of entire campaign
- Implement an evaluation process
Y LIVE
Scope of Work
In 2019, K Squared worked with the JAC Live team to develop, manage, maintain, and lead the marketing initiatives for the annual Y LIVE concert event held at Stambaugh Stadium on the campus of Youngstown State University.
Our services included:
- Media buys
- Leveraging media buys for additional promotion
- Developing and executing a strategic Public Relations plan
- Coordinating efforts with the sales and operations teams to develop strategic and accurate messaging to the general public and stakeholders.
JAC MANAGEMENT GROUP/JAC LIVE MARKETING PARTNER
Scope of Work
In late 2018, we became the official marketing partners of JAC Management Group and JAC Live. Our company is rooted in live event marketing and in many ways this partnership was a “homecoming” for us. We were part of JAC Management Group’s in-house marketing team-without being “in house”.
K Squared worked to develop, manage, maintain, and lead general and event-based marketing initiatives for JAC’s managed buildings, including: The Covelli Centre, Packard Music Hall, and The Youngstown Foundation Amphitheatre. K Squared continues to assist with special projects and work overflow as needed.
WRS Wealth Advisors and WRS Insurance Solutions
Scope of Work
K Squared is retained annually to identify, implement, and execute highly targeted and unique branding efforts for the offices of WRS Wealth Management and WRS Insurance Solutions.
We utilized a mix of the following:
- Client based events
- Traditional media sponsorships
- Community Relations initiatives
- Strategic Public Relations strategies
- Social media content creation/account creation
- Website optimization/SEO
TABOR’S LANDSCAPING
Well-known for exceptional landscaping design and service, Tabor’s Landscaping and Garden Center sought to re-launch the garden center portion of their business. Focusing on Tabor’s immediate goal, we created and executed a 90-day campaign to promote their garden center.
Scope of Work
- Work with client to develop and prioritize marketing goals specific to the promotion of their Garden Center
- Create a detailed 90-day campaign to re-energize the garden center including:
- Traditional media buy (suggest appropriate mediums, plot ad buy schedule, and project cost)
- Develop a full-scale special event plan to promote their garden center: Created a plan for a Spring Open House that drew attention to various lines of service within the Garden Center.
- Strategized, launched, and managed digital and social media plan
- Manage the request for proposal process for traditional media buys
- Execute all aspects of marketing plan including traditional media buys and special event component of plan
STATE FARM – JAN CEFALU
A leader among local insurance agents, Jan was looking for a fresh take on her marketing tactics. K Squared was hired to first consult on identifying areas of improvement in her current marketing plan and then to implement the suggested changes.
Scope of Work
- Consult on overall marketing tactics, current and past
- Outline a plan of suggested improvements to current plan and suggest the implementation of new tactics
- Prioritize marketing goals according to feasible tactics within corporate compliance
- Create a plan for premium digital ad buy to increase incoming calls and optimize local search results using SEO
- Manage the request-for-proposal process for digital ad company
- Act as the liaison between client and digital ad company
- Create secondary plan to acquire online reviews and referrals, using digital, local SEO and internal tactics
- Execute and manage digital and review acquisition plan