OUR PORTFOLIO OF SUCCESS
K Squared has worked with a wide variety of clients, with needs ranging from basic consultation to full-service, year-long campaign management. Take a peek at some of the work we’ve done…
UNITED WAY OF YOUNGSTOWN
Our work with this incredible organization is full-service for a special annual campaign. The United Way of Youngstown and the Mahoning Valley contracted us to strategize, organize, execute, and manage their annual campaign to celebrate their centennial year.
Scope of Work
- Consult on overall campaign vision, theme, and purpose
- Cultivate creative concept of the campaign including slogan, theme, and initiatives
- Strategize campaign goals and calls to action
- Identify tactics to execute campaign goals
- Project campaign budget, including a breakdown for ad buys, creative services, and collateral production
- Create an annual traditional marketing campaign inclusive of various media: Television, Print, Digital, Social, Website
- Manage request-for-proposal process, connecting client with the best creative partners to execute creation of campaign assets (TV commercial production, print ad creation, digital ad messaging and creation, and social media content)
- Advocate and act as official liaison between media and creative partner representatives
- Plot, execute, and manage annual traditional media buy (leveraging and optimizing the buys for additional promotional value through the campaign)
- Develop campaign sponsorship overall strategy
- Create dynamic sponsorship packages at different investment levels to meet overall sponsorship fundraising goal. Additionally, outfit each sponsorship package with unique marketing inventory cohesive with the entire campaign.
- Produce comprehensive promotion schedule to satisfy specific campaign goals/initiatives, including: Third Party Promotions, Special Event Promotions, Marketing-for-a-Cause Promotions
- Launch strategy for quarterly special campaign events
- Assist in managing campaign budget
- Oversee and manage the execution of entire campaign
- Implement an evaluation process
HANDEL’S HERMITAGE
A beloved local brand that has become a national hit, Handel’s Hermitage hired our company to strictly develop a plan for an aggressive new market launch campaign.
Scope of Work
- Consult with client to identify specific goals for marketing
- Identify market demo and unique challenges in market
- Construct a full-scale marketing plan to combat market challenges, reach market demo in an appropriate way, and increase general brand awareness
- Suggest and project campaign budget
- Isolating a 90-day period, create a detailed and aggressive marketing plan to launch brand in Hermitage, including:
- Traditional media buy (suggest appropriate mediums, ad buy schedule, and project cost)
- Special Event Plan to celebrate “grand opening” of new store
- Additional promotional tactics and collateral
- Consult on creative partners to execute creative collateral portion of plan
- Create an evaluation procedure
TABOR’S LANDSCAPING
Well-known for exceptional landscaping design and service, Tabor’s Landscaping and Garden Center sought to re-launch the garden center portion of their business. Focusing on Tabor’s immediate goal, we created and executed a 90-day campaign to promote their garden center.
Scope of Work
- Work with client to develop and prioritize marketing goals specific to the promotion of their Garden Center
- Create a detailed 90-day campaign to re-energize the garden center including:
- Traditional media buy (suggest appropriate mediums, plot ad buy schedule, and project cost)
- Develop a full-scale special event plan to promote their garden center: Created a plan for a Spring Open House that drew attention to various lines of service within the Garden Center.
- Strategized, launched, and managed digital and social media plan
- Manage the request for proposal process for traditional media buys
- Execute all aspects of marketing plan including traditional media buys and special event component of plan
STATE FARM – JAN CEFALU
A leader among local insurance agents, Jan was looking for a fresh take on her marketing tactics. K Squared was hired to first consult on identifying areas of improvement in her current marketing plan and then to implement the suggested changes.
Scope of Work
- Consult on overall marketing tactics, current and past
- Outline a plan of suggested improvements to current plan and suggest the implementation of new tactics
- Prioritize marketing goals according to feasible tactics within corporate compliance
- Create a plan for premium digital ad buy to increase incoming calls and optimize local search results using SEO
- Manage the request-for-proposal process for digital ad company
- Act as the liaison between client and digital ad company
- Create secondary plan to acquire online reviews and referrals, using digital, local SEO and internal tactics
- Execute and manage digital and review acquisition plan
JAC MANAGEMENT GROUP/JAC LIVE MARKETING PARTNER
Scope of Work
In late 2018, we became the official marketing partners of JAC Management Group and JAC Live. Our company is rooted in live event marketing and in many ways this partnership was a “homecoming” for us. We are part of JAC Management Group’s in-house marketing team-without being “in house”.
K Squared works to develop, manage, maintain, and lead general and event-based marketing initiatives for JAC’s managed buildings, including: The Covelli Centre, Packard Music Hall, and The Youngstown Foundation Amphitheatre, coming in Spring 2019.